Google One VPN Shuts Down: Focus Moves to Popular Features

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Google One VPN Discontinued: Focus Shift to In-Demand Features

Google One subscribers, attention! The Google One VPN service, initially introduced in October 2020, is being discontinued in the coming months. This decision comes after Google's analysis revealed lower-than-expected user adoption of the VPN feature.

Bye-Bye Google One VPN

Previously marketed as an "extra layer of online protection" for Android phones, the Google One VPN offered data encryption and promised peace of mind for users. Google even published a white paper detailing its workings and conducted a third-party audit for transparency. Initially available only on the $9.99/month Premium plan, Google later made it accessible on the more affordable $1.99/month offering in March 2023.

Why the Shutdown?



According to Google, discontinuing the VPN feature allows them to "refocus" and prioritize "more in-demand features" for Google One. This shift in focus aligns with Google One's recent surge in popularity, reaching 100 million subscribers earlier this year. CEO Sundar Pichai hinted at Google One being a future growth area driven by Artificial Intelligence (AI).

What Now for Google One VPN Users?

If you're currently utilizing the Google One VPN, you'll be notified well in advance of the shutdown. Google hasn't revealed a specific discontinuation date yet. In the meantime, you can explore alternative VPN services to ensure continued online security and privacy.

Important Note: Pixel Phone Users Don't Fret!

While the Google One VPN is going bye-bye, Pixel phone users can rejoice! Google assures that the built-in Pixel VPN service remains active and will receive an upcoming upgrade. This is excellent news for Pixel users who value the security and privacy benefits of a VPN.

Looking Ahead: A More Feature-Rich Google One?

Google's decision to discontinue the Google One VPN signifies a strategic shift towards features that resonate more with their user base. With 100 million subscribers and the promise of AI integration, Google One seems poised for exciting future developments. We can anticipate announcements regarding these new in-demand features in the coming months. Stay tuned!

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