Microsoft Tests App Ads in Windows 11 Start Menu: Opt-Out Available

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 Microsoft Tests App Ads in the Windows 11 Start Menu

Microsoft is testing a new feature that would add ads for Microsoft Store apps to the Start Menu on Windows 11. The ads would appear in the "Recommended" section, which currently surfaces suggested apps and files.

A/B Testing

This test is currently only being offered to a limited number of users in the US on the Windows Insider Beta Channel. It is also only being shown on non-commercial PCs. This suggests that Microsoft is still trying to decide how best to implement app ads in Windows 11, and it is possible that the feature may not be rolled out to all users.

Opting Out of Ads

Users who are part of the test will be able to opt out of seeing the ads. However, it is not clear how this will be done. Microsoft has not yet said whether there will be a way to disable app ads entirely, or if users will only be able to hide individual ads.

Impact on Windows 11

It is too early to say what impact app ads will have on Windows 11. Some users may find them to be a helpful way to discover new apps, while others may find them to be intrusive. It is also possible that app ads could generate revenue for Microsoft, which could help to fund the development of new features for Windows 11.

The Future of App Ads in Windows

It is not clear whether or not app ads will become a permanent feature of Windows 11. Microsoft is still testing the feature, and it is possible that it could be scrapped altogether. However, if the test is successful, it is likely that app ads will be rolled out to more users in the future.

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